They point to their use of technology and human investigators, which allows them to weed out bad posts so they rarely get published. Sites like Yelp and Tripadvisor say false reviews represent a tiny percentage of the overall posts that make it online. Last November, Google filed a lawsuit against dozens of companies and websites, accusing them of carrying out “a large-scale scam” to mislead small businesses by selling them “fake or worthless services,” including “the option of essentially flooding a competitor’s business profile” found on Google search with fake negative reviews or ratings. In 2018, the owner of PromoSalento, an Italian company offering to write paid reviews of hospitality businesses, was sentenced to nine months in prison after an Italian court determined that he had used a fake identity to write false reviews on Tripadvisor. The company said it took down nearly one million it deemed fraudulent, according to its 2021 transparency report.įake reviews have led to legal consequences. In 2020, more than 26 million reviews were posted on Tripadvisor. ![]() In 2022, Yelp, another review site, said its moderators removed more than 700,000 posts that violated its policies - including many that were abusive or deceptive. ![]() Butler, now 30 and actually living in London, has written false reviews, but plenty of others have stepped in where he left off. At the time I was more versed in beans and toast.” “I was writing from a very limited experience of curry houses and chip shops. ![]() “I wasn’t even living in London at the time,” Mr.
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